Free shipping on $60 plus purchase
Our Story
41:10 Apparel Co. was created with one purpose: to uplift every person who encounters our brand. Our name comes from Isaiah 41:10, a powerful Scripture that reminds us, “Do not fear, for I am with you.” It is a promise of hope, strength, and God’s unwavering presence — a truth we believe the world needs now more than ever.
Born from a desire to speak life into people, our brand exists for those walking through difficult seasons, silent battles, and moments of doubt. We know the power of encouragement. We know how a single message, worn boldly on a hoodie or tee, can give someone the strength to keep going.
Every design we create is intentional.
Every message carries meaning.
Every piece is crafted to inspire hope, resilience, kindness, and joy.
Whether it’s a positive affirmation or a faith-rooted truth, our apparel does more than look good: it lifts spirits. It ignites courage. It reminds people that they are seen, loved, and never alone.
At 41:10 Apparel Co., we believe clothing can spark conversations, spread encouragement, and plant seeds of hope at exactly the right time.
Our mission is simple:
Spread hope. Wear resilience. Share kindness. Live with purpose.
This is more than apparel.
This is a movement of encouragement.
This is 41:10 Apparel Co.
Where the promise of Isaiah 41:10 becomes something you can wear, share, and live.
Our Values
Hope
We believe hope is powerful. Every message we produce is crafted to inspire optimism, courage, and the belief that better days are ahead.
Resilience
Life brings challenges, but we are built to rise. Our designs are reminders that strength grows through struggle, and perseverance is something to be proud of.
Kindness
A gentle word or encouraging message can change someone’s entire day. We aim to create apparel that spreads compassion wherever it goes.
Joy
We celebrate the light in everyday moments. Our brand exists to spark joy—subtly, simply, and authentically.
Faith-Inspired Encouragement
While not every design is faith-based, our foundation is rooted in truth, comfort, and inspiration drawn from timeless biblical principles like Isaiah 41:10. We believe in creating messages that bring peace and strength to those who need it most.
Purposeful Design
Every piece we make has intention behind it. We aim for simplicity, clarity, and meaning—creating apparel that looks good and uplifts the soul.
Community
41:10 Apparel Co. is more than a brand; it’s a movement of encouragement. We exist to support, uplift, and remind people they matter.
Our Mission
At 41:10 Apparel Co., our mission is simple:
to spread hope, inspire resilience, and remind people of God’s promise in Isaiah 41:10 — “Do not fear, for I am with you.”
We design apparel with purpose:
• Messages that lift those walking through hard seasons
• Words that spark courage in moments of anxiety or doubt
• Statements that share kindness, joy, and encouragement
• Faith-rooted reminders that God strengthens, helps, and upholds us
Our clothing is more than style —
it’s hope you can wear, share, and carry into the world.
Founder's Note
Hi, I’m Marthen, and these are my two greatest blessings — my daughter Maggie and my son Tyler. Together, we created 41:10 Apparel Co. with one purpose in mind: to spread faith, hope, and encouragement to others.
Our family has walked through our share of mental and spiritual struggles. We’ve faced seasons where fear felt close, strength felt far away, and we needed something steady to hold on to. In those moments, the words of Isaiah 41:10became more than a verse. They became an anchor.
“Do not fear, for I am with you… I will strengthen you and help you.”
This promise reminded us that even in our hardest days, God was near…
strengthening us, holding us, leading us.
We wanted to take the comfort we found in that verse and turn it into something others could wear — something that could lift them up, remind them they are not alone, and spark encouragement in anyone who sees it.
41:10 Apparel Co. is our family’s way of sharing hope, one message at a time.
Thank you for being here.
I hope these words reach you exactly where you are.
And I pray that when you wear our apparel, you feel the same reminder we did:
You are seen. You are loved.
You are stronger than you think.
And God is with you. Always.
With gratitude,
– Marthen, Maggie & Tyler
Founders, 41:10 Apparel Co.
